Backstage makes the purchasing of user generated content easy. Begin requesting content from creators today! The following article will lay out this user-friendly process step-by-step and provide a helpful FAQ at the end.
Finding Talent
After logging in to your Backstage account, you will see the Grow with UGC button at the top right-hand corner of your screen.
The dropdown offers the following options:
Purchase UGC Asset & Find UGC Creators - Takes you to the talent database to begin the process of purchasing content.
Messages - Takes you to your Backstage messages.
UCG Orders & Payments - Takes you to your dashboard where your history of orders and payments is house.
Click on Purchase UGC Asset.
Clicking on that will bring you to the Talent Database where Content Creators with rates published on their profiles appear as the default result.
You can add additional filters if needed or desired. Next, survey the talent in the results to find someone you would like to work with. To get a full look at the talent's profile, click on he icon to expand it as shown below:
In the above example we can see various content pricing that the talent has listed in their profile. To request and purchase content from the user, simply click on the Purchase Content button located on the right side of the profile.
Now you will see an Order Content form.
You will need to add a deliverable, select a delivery date, and message and attach any pertinent info that the creator may need in order to complete their task.
Clicking Add deliverable will bring up the choices the creator has made available to select from.
After choosing an option, you will see the following:
A completed form may look something like this:
As seen above, the you have requested one deliverable, written in the creative direction and specifications for the request, set a delivery date, a message, added a payment method with which to pay the creator, and have agreed to both the requisite UGC Payment Terms and the UGC License & Content Agreement.
Clicking Pay & Send Request will get the wheels in motion. Payment will be taken at this time pending completion of the content request.
**If the creator does not respond to the request within 72 hours, the order will be automatically canceled and the funds will be returned to you.
Clicking View Order will take you to your Payments Dashboard where you can keep track of the status of the order.
Once the creator submits the deliverable, this request will move into the Needs Review From Me section as seen below:
At this time you can review the deliverable to see that it is suitable. Click on the white on black caret to open up the request and then click on the asset to view it:
If it the deliverable is suitable, click on the green approval button. If it is not, you can request a revision by clicking on the orange clockwise open circle icon.
If it is the latter, the checkbox shown below will be automatically checked and you will need to write out the request in the comments field select the asset you want revised, and then hit Submit Comment.
Once everything has been worked out, you can then approve the deliverable using the green button or clicking Approve.
This pop-up will appear:
After proceeding there you will now be able to possess the content.
Lastly, this order will now move to the Paid folder.
Messaging
You will receive messaging sent to the email address connected to your Backstage account throughout each step of the journey:
You will also have messaging between yourself and the creator within your Backstage messaging:
Employer FAQ: Usage & Rights
What do I actually "own" when I pay a creator?
On Backstage, you receive an Exclusive Commercial License to the content delivered. While the creator retains the underlying copyright, you have the "master key" to use that content; meaning no other brand (including competitors) can use that specific footage during your license term.
How long can I use the content?
The standard license is split into two windows to give you maximum flexibility:
6 Months for Paid Ads: You can use the content for Spark Ads, Meta Ads, and other whitelisted/paid promotions for 180 days.
12 Months for Organic Use: You can use the content on your website, email marketing, and social feeds for a full year.
When does the clock start?
The license begins automatically the moment you release the final payment to the creator. Our system tracks this date for you so you know exactly when your rights are active.
Do I have to delete my Instagram posts after 12 months?
No. While you must stop active promotion (running ads or re-posting) after the license expires, you are not required to delete historical organic posts from your social media grid. This is covered by our perpetual "Archival" likeness release.