This article will help you determine which path you should take when seeking talent on Backstage.
Posting a Casting or Crew Call
If you are looking to hire talent for in-person shoots or audition talent for your posted project (self-tapes, live auditions) you would be posting a casting call as that is the only form and corresponding application manager equipped with those tools.
You would post a casting or crew call (job) when you are seeking the following:
Actors
Voiceover Talent
Models & Dancers
Comedians & Hosts
Real People & Personalities
Directors, Editors, Productions Assistants
Camera & Sound Crew
Post-Production Specialists
Posting for UGC
If you have a set deliverable with a structured payment or specific content you want created you should post a brief. Briefs are designed to streamline the content delivery of UGC content. Briefs do not support audition processes like self-tapes.
You would post a brief when you are seeking the following:
UGC/Content Creators
Social Media Influencers
Brand Ambassadors
Product Reviewers
Product Demonstrators
Lifestyle Creators
Why Use a Brief for UGC?
Briefs were built from the ground up specifically for content creators and brand work. The form, the discovery experience, and the applicant tooling are all tuned for how UGC projects run. The casting call post a job form is not tailored to that, just as the brief form is not to be used for non-UGC work.